Nowadays being a YouTuber is almost considered as if it were a profession. And being considered as one, people want to know how much a YouTuber earns by creating content.

That’s why we went to do some research and find out how much do YouTubers make.

Table of Contents
 How much do YouTubers make?
 List of the 5 richest YouTubers
 How do YouTubers make money?
 How do YouTubers get paid?
 How much do YouTubers make per view?

How much do YouTubers make?

It is not possible to put a certain number, and say that YouTubers all earn a certain amount of money. Especially because some have a certain number of subscribers, others have channels of different types, and others have more charisma than others. This all influences how much they make and how much they earn per month.

How much money do YouTubers make in general?

Generally, YouTubers when they are part of the YouTube Partner Program, where they have ads in their videos mostly, tend to earn around $3.5 in CPM (Cost per Mile), which means they earn $3.5 per 1000 video views.

This is just an average, because the values can fluctuate a little depending on the type of content that is viewed.

Assuming that a channel has around 100,000 views in total, we can say that this YouTuber’s earnings would be around $350 for that month.

Do not forget that these numbers are very conservative, and it is possible for a YouTuber to achieve much higher values, even with fewer views.


Nischa is a YouTuber, and she explained in a video she posted about her YouTube earnings, that the first month she hit 40K subscribers, she started to see a spike in earnings, and she claims she made around $3300. You can watch the video where she explains which content generated the most money on her channel. She currently has around 129K subscribers.

How Much Do YouTubers Make - Nischa

Matti Haapoja

Next up is Matti Haapoja, a YouTuber who has around 1.2 million subscribers, and posted a video explaining how much he started earning since starting his journey on YouTube. In the last few years Matti has made around $120,000 annually, which is an average of $10,000 per month, through the YouTube Partner Program and Adsense alone.

How Much Do YouTubers Make - Matti Haapoja

Alexis Eldredge

Our third example is Alexis Eldredge, a YouTuber who currently has around 22k subscribers, and tells the story of how much she earned on YouTube in the first 6 months with 8.5k subscribers. Alexis explains that in those first 6 months that she started monetizing her channel, her earnings fluctuated a little, averaging $595 per month, with some months when she earned more and others less.

How Much Do YouTubers Make - Alexis Eldredge

We chose these YouTubers as an example, because they are not YouTubers that most people know, and thus represent their earnings, in a more consistent and original way, without the hypes of the big YouTubers who are on the rampage at the moment, who earn millions.

It is good to remember that these YouTubers mention that it is always necessary to reach the YPP goals, which are 4000 hours of watch time and 1000 subscribers. It’s also always good to remember that publishing quality content, and consistently, is crucial.

These YouTubers also mention an interesting detail, that after starting to monetize their channels, they noticed an exponential growth in views, giving the impression that YouTube favors this type of channels. Of course, this is just speculation and we cannot claim this to be fact. But it’s still interesting.

Richest YouTubers

List of the 5 richest YouTubers

According to Forbes and these are the richest YouTubers at the present moment.

Jeffree Star

According to recent estimates, Jeffree Star’s net worth is thought to be well over $200 million dollars. This is largely thanks to his incredibly successful YouTube channel, where he shares his beauty and makeup tips, product reviews, and behind-the-scenes looks at his glamorous lifestyle.

How Much Do YouTubers Make - Jeffree Star

With over 15 million subscribers and billions of views, Jeffree’s channel is one of the most popular and lucrative in the world of beauty and fashion. He also has his own makeup line which adds to his earning, it’s a huge hit among the beauty enthusiasts.

Jimmy Donaldson (AKA MrBeast)

Well, well, well, if it isn’t the king of YouTube, Mr. Beast! This guy has made a killing off of being a complete and utter goofball on the internet.

How Much Do YouTubers Make - MrBeast

According to some estimates, Mr. Beast’s net worth is around $30 million dollars, and let me tell you, he didn’t make that by being a rocket scientist. No, no, no, he made that by doing crazy stunts, giving away ridiculous amounts of money, and generally just being a wild and crazy dude on the internet.

His YouTube channel boasts over 100 million subscribers and over 30 billion views, that’s insane! He mostly makes money from sponsored content, merchandise, and collaborations, but let’s be real, most of his money probably comes from people just throwing cash at him because they can’t handle how ridiculous he is.

He has done stunts like giving away $1,000,000,000 to charity, gave away $100,000 to random people on the street, and even gave away his house to a random person. He’s a philanthropist, a comedian and a madman all rolled into one.

All in all, Mr. Beast is living the dream and proving that you don’t need to be a brain surgeon to make a killing on the internet. Just be yourself, and if yourself happens to be a complete and utter lunatic, then all the better!

Felix Kjellberg (AKA PewDiePie)

PewDiePie, the enigma of the YouTube world. This mysterious figure has amassed a truly staggering fortune, through his unique brand of irreverent, offbeat humor and commentary.

How Much Do YouTubers Make - PewDiePie

According to recent estimates, PewDiePie’s net worth is thought to be around $40 million dollars, and much of this is attributed to his YouTube channel, which has over 110 million subscribers and over 30 billion views, making it one of the most popular channels on the platform. He mostly earns from sponsored content, merchandise and collaborations.

PewDiePie’s success is all the more remarkable considering his somewhat unorthodox approach to content creation. He has built a reputation for being fiercely independent, and has often spoken out against the more corporate side of the YouTube ecosystem.

Despite this, he has managed to maintain a massive and devoted fanbase, who are drawn to his charismatic, larger-than-life persona. He is known for his Let’s Play videos, commentary, and vlogs.

PewDiePie’s wealth and fame is a testament to the enduring appeal of individuality and authenticity in the digital age. He has proven that, even in a world dominated by algorithms and corporate interests, there is still a place for those who dare to be different.

Jake Paul

The enigmatic Jake Paul, a true enigma of the YouTube world, has built a fortune that is the subject of much speculation and intrigue. The exact extent of his wealth remains shrouded in mystery, but it is believed to be in the realm of $20 million dollars, much of which can be attributed to his highly popular YouTube channel, boasting over 20 million subscribers and over 5 billion views.

How Much Do YouTubers Make - Jake Paul

Jake Paul’s approach to content creation is equally enigmatic, blending elements of comedy, stunts, and vlogs to create a style that is entirely his own. He is also known to be a savvy businessman, monetizing his online presence through various means such as merchandise, collaborations and sponsored content.

Despite his young age, Jake Paul has established himself as a true maverick in the YouTube world, carving out a unique niche and building a loyal fanbase that is both dedicated and enigmatic. His fortune and fame are a testament to the enduring appeal of individuality and authenticity in the digital age, proving that even in a world dominated by algorithms and corporate interests, there is still a place for those who dare to be different.

Mark Fischbach (AKA Markiplier)

How Much Do YouTubers Make - Markiplier

With over 30 million followers, it’s no wonder that Markiplier is raking in the dough. In fact, according to Forbes, in 2022 he made a whopping $38 million in pre-tax income from June 1, 2021 to June 1, 2022. Can you even fathom that amount of cash? I know I can’t! But you know what’s even more impressive? Markiplier isn’t just in it for the money, oh no. He’s all about connecting with his audience and building a genuine relationship with his fans.

How do YouTubers make money?

We could be here saying that there are dozens of ways to make money on YouTube, but what’s true is that there aren’t that many.

Let’s see what are these ways to earn money through YouTube.

List of 5 ways for YouTubers to make money

  • YouTube Partner Program (Ads)
  • Sponsorships
  • Affiliate Marketing
  • YouTube Shorts Fund
  • Fan Funding

How do YouTubers get paid?

Step-by-Step according to the previous list

YouTube Partner Program (Ads)

If a YouTuber is part of the YouTube Partner Program then how they get paid is strictly up to Google. Usually the way they are paid goes through a process of identifying the person in question, but first you must have an Adsense account. Then you have to fill in the relevant bank account details, and then when you reach the amount of $100, you can start receiving your money.


When it comes to sponsorships, how YouTubers get paid can depend on both. It may depend on the YouTuber in question, or the sponsor. Both will have to agree on a payment method before the process begins.

Affiliate Marketing

For Affiliate Marketing, things become a little easier, as there are specific platforms where companies and brands are part of, and a YouTuber will be able to apply for certain campaigns that seem best to him. The payment process here is done through the platform in question such as Impact Affiliates or others. YouTubers will be able to receive through their bank account or Paypal.

YouTube Shorts Fund

Although the YouTube Shorts Fund seems like something separate, in reality this fund is part of the YPP, and in order to earn money you have to meet the requirements of 1000 subscribers and 4000 hours of watch time or 10 million views on a YouTube Shorts video.

The payment method is identical to that of YPP.

Fan Funding

Fan funding is exactly what the name says. It’s a way for a YouTuber to earn money by asking his fans or subscribers to fund him or make donations. The payment method can vary greatly, depending on how the YouTuber in question wants to receive, such as PayPal, websites dedicated to donations, among others.

How much do YouTubers make per view?

As we already mentioned in another article, YouTubers can earn from $0.003 to $0.005 per view, but this all depends on the type of channel, the content they publish, and sometimes even the countries of their subscribers. These are all factors that contribute to the final amount of how much a YouTuber can earn per view.

Here you can find a way of calculating how much you can earn on YouTube.


Being an entrepreneur since 2009, I decided to create TubePro to help other creators by providing valuable tools, resources, and useful content, so they could be successful with their businesses or personal brands on YouTube, Instagram, or any other platform.

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