TikTok has been gaining more users ranging from an average person to A-list celebrities. New and aspiring creators have achieved success and make a living off their content. But if you’re still unfamiliar with the platform, TikTok’s algorithm can be a bit confusing, especially without knowing the best time to post on TikTok.
Table of Contents - The Best Time to Post on TikTok - Why Defining a Posting Time on TikTok is Important - How to Gain Views on TikTok
While you may think that the best time to post on TikTok is anytime you finish working on your video. However, that’s not always the best thing you can do for TikTok’s algorithm.
So, when is the best time to post your videos on TikTok?
In this article, we’re going to try to provide you with a definitive answer to that very question.
Let’s dive right in.
The Best Time to Post on TikTok
It’s nearly impossible to single out the best posting schedule that works for every single day. A massive study by Influencer Marketing Hub found out that TikTok videos posted at specific times generate more views and engagement.
According to the finding, here are some of the best times to post your videos on TikTok (in EST):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 7 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
The study analyzed over 100,000 videos on the platform, so the results are reliable and have enough data evidence to back it up.
Videos posted around Tuesdays at 9 AM, Thursdays at 12 PM, and Fridays at 5 AM got the most engagements among all others.
Why Defining a Posting Time on TikTok is Important
TikTok is a video-sharing platform designed for quick video consumption. Your audience is constantly scrolling through multiple videos every minute, so it’s crucial that you pick the right time to post your content.
If your posting time doesn’t align perfectly with the time your target audience is on TikTok, chances are they’ll never see your video.
But that doesn’t mean there’s no chance for your videos to perform. TikTok’s algorithm is a bit of a mystery in that nobody has figured out how to make a video that always generates results.
Other than that, there are several reasons why it’s essential to pick the right posting time on TikTok.
Great Video + Perfect Timing = Engagement
Posting the right video with good timing will increase your chance of getting more results on TikTok.
Viral videos on TikTok typically succeed by riding on the hype train for a specific social event.
The better you are at keeping up with pop culture, the more likely your videos will succeed.
Engage with your audience
It’s pointless if you can get thousands of views but zero engagement and conversation with your audience – especially if you’re trying to run a TikTok for your business.
It’s crucial that you engage in active communication with your audience to build their trust in your brand.
By picking the right posting time for your videos, you can reach the right audience and reply to comments as soon as possible.
Better content plan and management
If you figured out the best times to post on TikTok, you would be able to plan out your next videos in a more organized way.
This situation will allow you to have a better long-term view of your content schedule – and therefore, you can allocate more time on actually making good content than wondering whether you should upload more.
How to Gain Views on TikTok
There are seven ways that you can do to gain more views for your TikTok videos.
1. Find your unique selling point
Every successful creator on TikTok has a unique selling point that makes their followers love them.
Whether it’s a top-notch video quality, lovable on-screen persona, a signature dance move, an exaggerated reaction, or an iconic appearance, there’s always a unique trait that great Tiktok content creators always show in their videos.
For example, Bella Poarch is famous for her dance moves and cute facial expressions. On the other hand, Zach King always shows off his mind-bending video edits that make us question reality.
If you have yet to find out your unique selling point, it’s not a big deal. Most creators didn’t know their unique selling point at first and just figured it out as they went.
Keep posting your videos and see which ones are the most successful, and you can start analyzing from there.
2. Keep on Posting Videos
You may often find yourself lacking the creative energy to make more TikTok videos – but that’s one of the challenges for these platforms. The more you post, the more likely it is for your account to appear on someone else’s For You Page.
But the thing with TikTok is that almost anything can go viral – even if you don’t intend it to be. The best way to constantly generate creative ideas is by observing your surrounding as you go about your lives.
There’s always one or two moments that stick out as funny or memorable – you can use those to inspire your next TikTok content.
3. Participate in Challenges and Viral Trends
There are always new challenges and trends in TikTok, and you can use those bandwagons to get easy views for your videos. But there’s no clear-cut way to find these challenges – most of them are just started by a creator and snowball from there.
If you want to keep up with TikTok trends and challenges, the best way to do it is by spending more time watching other videos on the platform.
4. Use Trending Sounds
If you’re keeping up with pop music, chances are there’s always a new dance or trend every time a big star like Justin Bieber, Doja Cat, or Ed Sheeran releases a new song. Keep an eye on the trending sound tab.
You’ll be able to find out which audios are up to your alley and which ones are not.
But it’s not always about trending music. There are also non-music audios that generate massive traction on the platform. You can explore the sounds that have the most videos in TikTok’s explore tab.
But you should always filter which sounds you can use to go viral and which ones will just drown your videos.
Even if the trending sounds don’t quite fit your video, you can always set it at a lower volume. Better yet, you can mute the sound and override it with your own.
TikTok uses as one of the many ways its users can explore new videos – and it’s a good idea to put your content on others’ radar.
5. Use Hashtags in Your Caption
While hashtags aren’t relevant anymore on other platforms, TikTok’s relatively young algorithm still relies heavily on them. With the correct hashtags, it’s easier for your videos to appear on people’s For You Page.
The thing with hashtags is that you can use them to find related videos. The more videos that a hashtag has, the harder it is for you to get actual results.
So if you’re still getting started and don’t have too many followers, it’s best to stick to hashtags that have fewer videos.
6. Stitch Other Videos
Reacting to other videos can be an effortless way to make new content. If you’re stitching a viral TikTok video, chances are you will receive some trickle-down view from the original video.
Let’s say you’re reacting to a video that gets 10 million views within 24 hours. Even if your video reaches 1% of the original video’s viewers, that’s still 1k views for virtually zero effort content.
7. Reply to Comments with Relevant Videos
The internet people always have something to say in the comments regardless of the quality of your video. You can use these comments to formulate a new video that reacts to it.
For example, you posted a tutorial on how to make a website on your TikTok page. And then, someone in the comments asks whether you can make a website for free.
You can reply to this comment with a video. The original commenter will be notified and therefore intrigued to watch your new video, generating more views.
TikTok’s algorithm is pretty new, and therefore not many people have figured out the best time to post TikTok videos. But the research by Influencer Marketing Hub is undoubtedly not baseless – there’s data evidence to support that videos posted at specific times generate more views and engagements than others.
But still, the best way to find out the best time to post on TikTok is by experimenting for yourself.
Every creator has a unique audience, and what works for others may not bring the same results.
You can start by keeping track of the posting time for each of your videos and monitoring the results every 24 hours.
After several weeks of consistent posting, you should be able to identify the best time to post your TikTok videos.