If you are here then you already have a YouTube channel. We all know that it’s not easy to grow a channel, because YouTube is increasingly competitive.
This way we decided to create a list of simple and easy steps that can help you grow your YouTube channel.
Table of Contents - Steps to Grow a YouTube Channel - Goal - Optimization - Tools - Type of Videos - Outsourcing
Steps to Grow a YouTube Channel
Regardless of the topic or niche you may have chosen to create a YouTube channel in, the steps to grow a channel are relatively the same for any niche we are in. Let’s now see each of the steps that we must follow.
Opening YouTube, creating a channel and uploading dozens of videos is not enough to grow a channel. That would have been true many years ago, but YouTube has evolved, and so have its users, who we know today as content creators.
Well, as they say, if you fail to plan, then you plan to fail, the first step is to create a plan before even uploading videos for the first time.
You should plan at least 10 videos with some criteria. I say that if you’ve already chosen the topic or niche you’re going to compete in. If not, choose your topic carefully, and assess whether it’s not too competitive.
Planning the videos also includes knowing what to write in the description, title and tags. Don’t forget that thumbnails play a key role.
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With the previous step, planning and goal, comes optimization. We talk about optimization why?
Now, after you have published 10 videos on your channel, you may have some kind of data and statistics available on your channel’s YouTube Studio, which will give you a better idea of what people are looking for when they watch your videos, and what you can do to improve.
We’re talking about improving the descriptions of the videos, perhaps changing some thumbnails that didn’t convert the best (which you can check in YouTube Studio in the CTR – Click Through Rate tabs), and even modifying the titles a little.
But improving and optimizing your channel is not just changing what you’ve already done, but creating another batch of 10 videos and adapting them to the information you’ve retained from the previous ones. Use this data and statistics to create better titles for your videos, and you’ll see that this will bring you more views and ultimately more subscribers.
After so many years since YouTube was founded, there are already dozens of tools that help content creators, both to look for and find new ideas and topics for their videos, and to understand what kind of audience our YouTube channel has.
Among many tools, there are some that stand out, such as VidIQ, TubeBuddy or even the latest TubeSpanner.
This type of tool allows us to find keywords from which we can extract ideas for videos, and with that add to the titles and descriptions, which in turn may allow us to have a greater number of views. Obviously this is not a given, but it helps a lot.
Type of Videos
There is one type of video that almost everyone is already looking for when they go to YouTube, and those types of videos are How-To videos.
How-To videos are a type of content that teaches people how to do something. It is viewed as a video tutorial, and is highly visualized. Almost every niche has demand for how-to videos, and this could be one of the steps you can take for YouTube users to discover your videos.
If in your niche there is the possibility of teaching or helping people in some way by providing information, then make this type of videos.
Finally, the last step is outsourcing. And why is it?
Now if, for example, you need to edit or create videos to expand your business, since you decided to use YouTube for that very purpose, but you just don’t know where to start, or you don’t have the time, then why not hire someone to create or edit the videos for you?
This is where outsourcing comes in. As time goes by, more and more freelancers and companies offer this type of service, where the only thing you have to do is say what the topic is, give some kind of information, and they do everything for you.
You just need to upload the video to your channel.