Whether we like it or not, the future of marketing is video. It is no longer enough to create content in the form of text, because most people today use the second largest search engine in the world, YouTube, to do research and learn more about what they are looking for, in the form of a video.
That’s why we decided to create this list of tips that can help you create a YouTube channel that people really want to watch.
Table of Contents - Tips to Start a YouTube Channel That People Want to Watch - Ideas and Planning - Videos Length - Thumbnails - Titles - Audience
Tips to Start a YouTube Channel That People Want to Watch
If you want to have a successful YouTube channel, then you must definitely follow these best tips, that will help you on your journey.
Ideas and Planning
More than wanting to invest in equipment to create videos, you will have to think about investing in ideas and how to plan your channel and each of your videos.
To create videos you only need a smartphone to get started. Nowadays most smartphones already have a good camera to create videos with reasonable quality. Therefore, it will not be an excuse.
As for planning ideas, you can start by creating 20 to 50 ideas for different videos. When you have these ideas in mind, do a YouTube search and see what kind of videos there are and what competition there is. This way you can adapt, and show the best version of what you had in mind.
The idea here is to create the ideal type of video for your topic and audience, with the ideal length. You don’t want your videos to be too long or too short.
Preferably YouTube viewers tend to want shorter videos, but that give us the necessary information.
Let’s look at the example of Netflix. When in recent years it has created relatively short content, and in several episodes, giving space to the use of the expression binge-watching.
And that’s what you’ll want: give short videos more often. Leaving people wanting to see more of your content, not boring them with long videos.
Try it, and see what the result is.
One of the most difficult tasks when it comes to creating a video for YouTube is creating the thumbnail. Although YouTube generates a thumbnail automatically, this is not advisable, because as the years go by, YouTube users tend to want more quality, and this can be seen through thumbnails.
That’s why what you should do to make your thumbnails stand out is, first of all, pay attention to quality. You should follow the recommended dimensions, which will help a lot.
We also advise you to give a sneak peek of what your video has to show, and preferably that it contains little amount of text.
Remember that titles and descriptions are seen by YouTube’s algorithm, but thumbnails are seen by human eyes too, and nowadays, it’s much “easier” to choose a video by its thumbnail, than by its title.
Have you heard of SEO? Search Engine Optimization? Well, this doesn’t only exist on Google’s search engine, but also on YouTube, as it is also considered a search engine.
So in this way you will want to optimize your title and description of the videos as much as possible, so that it is seen by the algorithm in the best possible way, thus giving your videos the possibility of being suggested to as many people as possible.
Finally, one of the most important things you should do is create an identity for your channel. All YouTube viewers like to identify with someone or a channel, and it’s very important that you have a purpose, and a strong identity.
This will give an opportunity for a specific audience to emerge, and allow you to know what kind of person follows you.
It is also advisable that you are always in contact with your audience, preferably responding to comments.