Whether you have an online business or you just have a YouTube channel, then you almost certainly want your channel to grow.
When watching your YouTube channel grow, if you have an online business, the probability of seeing growth in traffic to your business is quite high.
But that doesn’t happen out of anywhere. You have to work for that, and one of the ways to make that happen is to promote your channel.
These are some of the ways we’ve discovered how to successfully promote a YouTube channel.
Table of Contents - Best Tips to Promote Your YouTube Channel - SEO Optimization - Email Marketing - Community Engagement - Ads - Contest or Giveaway
Best Tips to Promote Your YouTube Channel
When it comes to SEO, most people put their hands on their heads in desperation, but optimizing the SEO of your YouTube channel is not difficult at all. It takes some practice, but it comes with time and hard work.
What you should do is optimize each video on your channel as much as possible to coordinate with each other.
What does this mean? Well, it means that if your channel is about a certain topic, such as technology, then you shouldn’t decide to make videos about animals, for example.
You have to follow a theme, and stick to it.
Another way to optimize your channel is to have a good amount of videos published, maybe 20, and analyze your statistics and see what works best.
With this, you can access Analytics in YouTube Studio, and see what are the most used keywords to find your videos. This way you can create more content targeted to those keywords, and attract more views.
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As we mentioned at the beginning, these tips are useful whether you have an online business, and want to use YouTube as leverage for your business, or have just one channel. That said, you should create an email list, where over time you will have an audience that follows you.
You should regularly interact with your audience, at least once a week, via email, so that your followers don’t lose interest. There are several online tools such as ConvertKit, Mailchimp and others that help you manage your email list.
By having this email list, you can then, when you post a new video on YouTube, send a little email reminder that your new video is now online.
This way, your followers will know when you published it, and this is a good sign for YouTube’s algorithm, which detects that your videos are interesting, and seen as soon as they are published.
Needless to say, this will make your channel grow little by little, and increase your audience, and consequently your online business.
Nowadays it is not enough to publish videos and expect them to have thousands or millions of views. There is extra work, which is being in touch with the relevant community of your niche or YouTube channel theme.
One of the main ways to be engaged with your community is to respond to comments that your followers, or other viewers of your videos, leave. It is important to mention that these, lost time of their day, to leave a comment on their channel. So, it’s only fair that you at least say thank you, in a reply comment.
This type of action shows that you are active and care about what your followers think.
Another way to engage with your audience and community is to look for niche Facebook groups. Introduce yourself in these groups as the person you are, the creator of content on the channel in question.
But don’t just leave a link to your videos. Worry about answering questions that you know how to answer, and if by chance these people are interested in knowing more, then they will look for you and your channel.
Regarding advertisements, we are already entering a level above what we have talked about previously.
Creating ads may not be very complicated, but it does require some experience. Although nowadays there are hundreds of ways to create ads, if you want to grow your YouTube channel, we recommend only two ways: YouTube Ads or Google Ads.
It’s not worth trying to create ads on other platforms, because this way YouTube knows what kind of traffic is generated for your channel. Remember that YouTube is part of Google, so creating ads for YouTube both through Google and YouTube itself is pretty much the same thing.
But keep in mind that you must know what specific keywords you must advertise. These should be relevant to your business and YouTube channel.
It is likely that you will see an increase in subscribers to your channel, but remember that watch time for these videos is not counted in the same way.
Contest or Giveaway
Having an online business, or even just a YouTube channel, let’s say, about technology, you will certainly have products that you have already reviewed.
So why not give one of these products away as a giveaway? In this way, you will be able to reach an even larger audience, because there are always people interested in having free products, and that way they get to know your channel, and your business.
Imagine that a group of people are looking for a product that you are selling in your online business, and you are offering it for free. This kind of people will get excited, and subscribe to your channel (depending on the rules you imposed in the giveaway), and in the future you will have followers who are interested in your brand.
Wrapping up, to promote your YouTube channel, you should:
- Optimize your channel SEO
- Create an email list
- Engage with your community
- Run ads
- Create giveaways
Follow these tips, and you will have a successful YouTube channel and business.