YouTube engagement is critical to the channel’s longevity. When you do it correctly, you establish an actual relationship with your audience in general and you also build a strong foundation for your business.
Your audience will trust you and develop a relationship over time.
Table of Contents - Audience - Best Practices - Other Methods - What can be concluded
Audience
They will know that they can count on you to deliver good content that informs and entertains them and ultimately they will reward you for it in kind by turning and returning to your site.
The key here is consistency – if you don’t keep up with the pace then you will soon be forgotten and left in the cold.
But what if you have the most amazing and engaging YouTube engagement campaign on earth but it just doesn’t work for your specific channel?
You have done all your hard work to engage your audience and show them what your page is about, but there are just some problems. Perhaps your demographics or audience are a bit out of reach for what you have to offer. Perhaps your main point is losing weight but your niche is snoring.
In these circumstances, it is important to remember that you can always test your YouTube engagement strategy on other channels. In fact, YouTube has an internal analytics service that can give you insight into how well your video has performed relative to its statistics.
But what if you want to test your YouTube marketing campaign on something that is more specific to your audience and your website? What if you want to see how your page is doing compared to some of the other popular channels?
The best practices for YouTube engagement are exactly what you would do on the channel itself: find the problem, solve it, and then repeat.
focus on a particular theme throughout your videos
Best Practices
One of the best practices for YouTube engagement is creating a Facebook page for your YouTube channel.
Facebook now allows you to create an interactive page within the social networking site, which allows you to make a video available to your audience as well as allowing you to share it with those who are on Facebook.
By creating a page for your YouTube channel, you are able to reach a very specific audience – those who are on Facebook.
As you continue to improve your presence on Facebook, you’ll find that engagement will begin to increase and you can even draw in those who are not necessarily fans of your videos – but who may be interested in what you have to say on the matter.
In addition to providing viewers with a means of interacting with your website and your brand, YouTube engagement also involves giving viewers a chance to obtain more information about your company.
For example, instead of simply posting links to your website or blog on your videos, you can create a Facebook page specifically for them.
You can then feature specific sections of your website or blog in your Facebook page, so that anyone who wants to learn more about what you are offering can view your videos. Not only will this generate interest in your company, but it will also help you with your SEO efforts as well.
As your page becomes more prominent throughout Facebook’s system, your SEO efforts will become more effective and your brand will start to reap the benefits.
Other Methods
Hootsuite is another valuable tool that allows you to build YouTube engagement with your audience. Like Facebook, many people are using YouTube to search for specific products and services.
Because of this, it is likely that many of your target audience has created their own profiles and are actively searching for information regarding your product, service or company.
By promoting your YouTube videos you can increase the amount of traffic to your page.
Whether you’re working with YouTube, Facebook, Twitter, LinkedIn or any other of the various social networks, there are a number of different ways to go about YouTube engagement.
For example, one of the best strategies that I have seen time again is to focus on a particular theme throughout your videos and to keep your audience interested.
If you create multiple videos related to your target theme, then you can choose which one will be the most engaging to your audience. It’s important that you don’t get so caught up in producing the video itself that you neglect to promote your channel.
The best way to do this is to create content available to YouTube users that is related to your topic, but also promotes your business.
Another strategy that you can use for YouTube engagement is to become an authority on your particular industry. Many youtubers will want to follow your channel because they feel that it provides them with information that is unique.
By becoming an expert within your industry, you will gain credibility within your audience. This, in turn, will draw your audience to visit your various channels and potentially become regular subscribers.
What can be concluded
While this strategy requires a bit of extra effort on your part, it can be one of the best ways to position your brand in line with the needs of your target audience. YouTube users love it when they find a personality that resonates with them, and by being a valuable resource for your audience, you will likely find that you will gain a dedicated subscriber base.
